Kirsten Schwenzer | multi-disciplinary graphic design
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ACDelco Packaging

 

Packaging

ACDelco

Revamping AC Delco’s packaging was a challenging problem to solve. It had to be cleaner and modernized, indicate different tiers of quality, inform the customer and salesperson about the part, and neatly organize quite a bit of information. This concept was primarily inspired by dictionary definitions; I wanted to clearly show what the part is and does so a younger generation like mine—the DIY generation—would know they’re purchasing the correct part.

Agency: Driven Creative Supply
Client: ACDelco
Year: 2018
Copywriting: Dillon Platto
Skills: Illustration, packaging, graphic design

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